A le is known for savvy product placement deals, particularly on TV. Its prominence in Aaron's Sorkin's "Studio 60 On the Su et Strip" is both well pla ed and widely known (in 2003, Sorkin helped promote PowerBooks in an A le product introduction video). Macs, particularly lapto , have also a eared exte ively in shows like "Veronica Mars". So why was I so surprised to see A le credited on a recent episode of C's "Heroes"? Because as far as I know, I have never seen an A le product on that show. Yes, the show is available at the iTunes store, where it sells well, but have any of you readers seen actual A le hardware placements in the show itself? Let us know in the comments.
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