A le's New "Pro" Site

Before I became a wage slave, I su orted many hundreds of Macs used by a wide variety of profe ionals in New York City. There's simply no question that most artistic profe ionals use the Macintosh platform for their creative endeavors--film makers, musicia , graphic designers, new apers, magazine publishers, schools, photographers, art studios. The list is long and varied. So it's no surprise to me that A le continues to sell Macs to the "profe ional" market ace. These are the people buying the towers and the Powerbooks, (and I was one of the people i talling and configuring them).

A le is, of course, aware of who their userbase is. Any company as large as A le regularly analyzes who is buying their product(s) and ways to increase sales to new customers or even to simply keep the customers they have. Yesterday, A le released an updated "A le Pro" page, dedicated to information about interesting, i ovative, and succe ful profe ionals using A le hardware and software to create.