Jonathan Ive interviewed

Jonathan Ive, seen here sharing a laugh with his Stevene over an iMac, is the man largely re o ible for the current look of A le's products (going back to the original iMac). The British Design Museum interviewed Ive, and he had many interesting things to say. The most interesting thing, to me, and the one that I think sums up A le very nicely is when questioned as to what makes his desig different he said it was a, 'fanatical care beyond the obvious stuff.'

That's why, for the most part, A le gear 'just works,' and it is a large part of the reason that I, for one, am so pa ionate about a facele corporation and its products.

[via Bookofjoe]