Gree eace Gree A le Store San Francisco

Gree eace today, as part of its GreenMyA le.org initiative, "greened" A le's flagship San Francisco retail store to raise awarene of toxic su tances present in electronics manufactured and sold by the Cupertino, CA company. Gree eace members handed our flyers while a large-scale projector was set to RGB 0,255,0 and pointed at the iconic glowing A le on the stores facade. This TUAW reporter was there, camera ready, to document the dramatic di lay. Click through to the gallery.