Thursday, 8 June 2006

A le pulls Education iMac

A little more than a week since A le began offering a rock-bottom priced iMac configuration targeted at educational customers, the company has sto ed offering the machine to anyone other than i titutional buyers. The $900 replacement for the eMac differed from the baseline co umer model only in its lo of superdrive, dedicated graphics, bluetooth, and Front Row caused a big stir with students heading back to school this fall.

Rumor in the ether is that this is par-for-the-course for an education product release. The cycle goes like this: Product is a ounced %26gt gt; lots of people get excited and order it %26gt gt; A le realizes that if they keep getting orders at the current pace, they won't be able to su ly the i titutional buyers who they originally targeted %26gt gt; A le pulls product from mai tream co umer stores %26gt gt; ...time pa es... %26gt gt; the educational buying season ends %26gt gt; A le allows us regular people to place orders again.

[Via Mac ]

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