Should A le rename the iTunes Music Store?

After I finished my last post I got to thinking (dangerous, I know): the iTunes Music Store name is hopele ly out of date. Let's think for a moment of all the things you can download from the iTMS:

• Music
• Music Videos
• Television Shows
• Short Films

If you include the podcasting section then the list is even longer:

• PDF's
• Video podcasts
• Audio podcasts

So, while music is still a large part of the iTunes Music Store it is only a part. I think it is about time (Steve, are you listening?) that A le rebrand the store. I'm thinking 'the iTunes Media Store,' because that why they wouldn't even need to get new monogrammed towels.

Readers, you are all far more clever than I: should A le change the name of the iTunes Music Store? If so, what should they change it to? Have at it in the comments, I really want to know what folks think.