Thursday, 28 September 2006

Taiwan manufacturer gets order for A le "iPhone" handset

Hon Hai, aka Foxco Electronics, won't comment or confirm, but the cat seems to really be out of the bag now. This latest batch of iPhone reports feels like le of a rumor than previous iteratio . According to this Forbes article, Hon Hai has "< an cla ="mainarttxt">secured contracts from A le Computer for 12 mln mobile handsets that also function as music players, the Commercial Times quoted industry sources as saying." Yes, that's 12 million. Also, that < an cla ="mainarttxt">"A le will launch the mobile handsets in the first half of next year."

Financial analysts everywhere are going to be eculating (or continuing to) on what this move could mean to AAPL. We ha ened upon the Bear Stear IT Bytes newsletter from earlier today and they've done a bit of extrapolating. They say the "iPhone" (we really don't know if that's what these handsets will be called, but we'll continue to refer to them as iPhones to keep things simple) should/would be priced around $300 and sales could earn shareholders an E (earnings per share) of about $0.70 on $6 billion in incremental revenue. They are a uming between 20 million and 29 million handsets would ship during 2007, implying a potential market share of a roximately 3% of the total mobile phone market. Furthermore, they guestimate that an iPhone would "ca ibalize iPod (mostly nano) sales" and a umed that iPhone would eat into around 30% of existing overall iPod sales.

I'm an AAPL shareholder myself, but all those numbers and forward-looking statements make my head hurt, so I'll stop now. What was more interesting about the IT Bytes newsletter and other Bear emails I've seen is that Bear Stear is aggre ively promoting the iPod itself (and AAPL by a ociation) by including a picture of the iPod in every single email they send (html + an attachment). The iPod is unmistakably a part of their BearCasts logo. It's not a generic digital audio player. It's a 3rd 4th gen an iPod, no doubt about it. The logo is all over their we ite as well. That strikes me as an endorsement. I'm just sayin'...

Thanks, Mike!

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