Tuesday, 7 November 2006

Gimme a break: iPod marketshare "14%"?

Paul Thurrott, in his co tant quest to belittle A le and its followers, links to an article by a group called "Communities Dominate Brands" regarding iPod and its marketshare in the MP3 Player World. I won't get too deep into it, but the gist of the article can be summed up in a few sentences: "The whole MP3 player market worldwide for the second quarter of 2006 is not 10 million units, from which A le could claim four out of five units. In reality the MP3 player market is about 56 million units (48 million MP3 playing musicphones, 8 million iPods, and 2 million non-A le brand stand-alone MP3 players)," they write. "So A le's quarterly market share is not 77% like it was back in 2004 before musicphones. In this quarter A le's market share is 14%"

While I'm not going to "react to this article as if it were the i ane ramblings of a 9/11 co iracy theorist," as Thurrott predicts, I will ask some very valid questio : How many of those 48 million actually use the MP3 player functionality of their phone aside from ringtones? Maybe 1%? And how many of those 48 million own and use an iPod as their main MP3 player? Do you see anyone walking around listening to their phone i tead of their iPod? o.

I have friends who own phones that can act as MP3 players, but none of them use it as such. They all use iPods i tead -- and I think that trend is pretty global.

What say you, ye members of the Mac Elite: is the iPod being marginalized by the i urgence of MP3-playin' cells, or will the one-purpose device live on, putting to shame the limited and tedious functionality of the swi -army port-o-phones? Is A le's only salvation the future iPhone?

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