That awesome OK Go video is in the iTMS

OK Go is a pretty rocking little band signed to a major label, but they release their videos using the gra roots goodne of the internets like YouTube and Google Video. Their latest craze is the video for a song called Here It Goes Again, and it's the work of pure genius.

While the video is of course available in crummy Flash quality for free, I just noticed today that it a eared in the iTMS (link) for $1.99, and I'm having a hard time thinking of many other bands who deserve a purchase as much as OK Go for such hard and creative work - no matter how measly their cut may be.