A le trying to keep iPod nano chip manufacturers a secret?

I should have noted this when we found iLounge's 2G iPod nano di ection gallery, but it seems that A le has (strangely) opted to take a step towards keeping their new iPod chip manufacturer's identity under wra (strange because we already knew Samsung won PortalPlayer's old contract). As iLounge notes about their gallery, you can see three chi stamped with A le's logo, and a olutely none from PortalPlayer (which we were expecting). It is believed that Wolfson and Phili are the other two namele ly A le-branded chi , though I have to admit I'm a bit perplexed as to why A le went to all this trouble in the first place. I mean, their attention to detail is admirable, and their logo is cool and all - but how many nano owners do they expect will ever check under the hood?