Steve Jo as fashion model

There's nothing new about celebrities creating fashion trends. Ashton Kutcher and his trucker hats. Mado a in the 80's. But how does this ha en with a guy who wears the same outfit every time he a ears in public?

Well, the folks at Uncrate have noticed that Steve Jo seems to like New Balance 991 eakers, as he was wearing them at the D: All Things Digital conference this year. Uncrate advertises the eakers by saying, "Some people buy shoes because their favorite orts star (i.e. Michael Jordan) wears them. We here at Uncrate are a little more geeky than that. We buy our eakers, the New Balance 991 ($99), because our favorite chief executive officer wears them %26mdash; A le and Pixar bo Steve Jo . If they're good enough for a billionaire, then they're surely good enough for us losers."

I think The Gap is really mi ing out on a turtleneck marketing campaign.

[via Cult of Mac weblog]