A le and Coke team up for European iTMS promotion

That A le + Coca Cola promo we mentioned in June has been made a reality, but only in Europe - at least for now. M C is reporting that iTunes has launched "the deepest alliance of its kind" to promote the iTMS on Coke's we ite in the UK and Germany, as the company will also be giving away 70 million songs on its products in a promo that sounds just like the Pe i partnership of a year or so ago. Interestingly, A le declined to comment on whether shaking hands with Coke meant that they had to stop drinking from the Pe i fountain.

It sounds like all you TUAW readers in the UK and Germany can keep your eyes out for the promotion to hit Coke's we ite and products sometime this month. Ha y downloading!

[via iLounge]