Mac Zone has a post concerning ABC's i ertion of 30 seconds of network-pimping ads in the Lost season 3 premiere (iTS link) purchased from the iTS. While the first 8 second ot is just a harmle network ID badge, the second ot (at the end of the vid) advertises watching Lost on a full-fledged TV - you know, the thing you're directly avoiding by buying shows digitally through the iTS? Going even one step further, however, is this advertisement to 'watch more video at abc.com.' Somehow methinks this doe 't exactly jive with trying to sell videos through the iTS, which, if you remember, only hel A le make money off all this by selling an iPod or two.
Mac Zone wonders if this is a hint that networks, or at least ABC, prefer broadcast viewers i tead of iTS purchases. For right now, due to the relatively small overall market share the iTS has (digital and real world combined), I wouldn't be surprised. Let's face it: even though the iTS has overtaken Tower Records, a brick and mortar store, it still claims a very thin margin of overall music and video sales. The networks are surely making more money right now via their traditional broadcast + advertising revenue model vs. the pay-to-play digital download method. And since we're pretty sure the 3rd parties, not A le, prepare their own content for the store (meaning: ABC, not A le, i erted those ads), I think the bigger question is whether networks like ABC are getting cold feet in the kiddie pool during this budding phase of digital distribution and co idering any rash decisio , like pulling their content.
No comments:
Post a Comment