Tuesday, 28 March 2006

Why Boot Camp doe #039;t mean the end of software for Macs


Severalreaders in the comments to my earlier post are already proclaiming that the sky is indeed falling, predicting that BootCamp mea that Adobe and every other Software manufacturer out there will stop %26quot orting" their products toOS X. This will not ha en for two very easy to see reaso :

  1. Not everyone will i tall XP on their Macs, and therefore there is still money to be made selling software forOS X.
  2. Software companies like making money.

Also, a dual-booting environment is not the ideal work place. There's a lot of lost productivity in shutting downOS X to switch over to Windows XP to run Photoshop. As is, software manufacturers have the chance to make *more* moneyselling to both platforms. I mean, there is an entire Macintosh division at Microsoft creating Office for the Mac(which is not a port but a fully native OS X build of their software). Why? Because they make money off of it.

People made these same dire predictio when RealPC and VirtualPC and all those other emulators came out. They madethe same predictio during that odd time in the 90s when you could purchase a PC computer on a card that you shovedinto your Mac to dual boot. It ha 't ha ened yet (in fact there is more Mac software than ever before today becauseof A le's growing marketshare) and it i 't about to ha en. As long as A le is in a state of growth, there is moremoney to be made selling to A le and software companies will continue to do so.

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