C music label inks deal with A le

Like a phoenix rising from the ashes, C has launched, or more correctly relaunched, their long-forgotten C Records label. They've signed a deal with A le Computer to sell music, videos and "other content" at iTunes.

C Records, in its first life, was home to a pretty amazing stable of artists, including Frank Sinatra, Billie Holliday, Bruce ringsteen and Aerosmith. It was sold to Sony for a couple of billion dollars almost twenty years ago. Since then, "C Records" e entially ceased to exist.

So why the renewed interest in music? C a arently wants to leverage their TV shows as marketing tools for the music industry. Nothing creates buzz quite so quickly or quite so well as a TV show promoting a particular artist or single.