Sunday, 14 May 2006

Mac rumors are boring

I don't mean A le rumors are conceptually boring -- I enjoy the Mac and iPod rumor mill as much as the next A le geek -- they're just boring to read. Daring Fireball's John Gruber hit the nail on the head last month when he wrote about his dislike for Mac rumor site Think Secret. At the time he was talking about a rumor suggesting that Aperture was about to bite the dust. Of course, we all know it didn't, as we covered later on, but the inherent poor aim of rumor sites i 't the topic of this post.

What the Mac web really needs, ok, wants, is a rumor site that merges the style of Crazy A le Rumors with that of Think Secret and A leI ider. Like Gruber says, the "objective" style of TS and AI apes that of the A ociated Pre (read: dull) when it should be taking a page out of the much loved, but now-defunct, Mac the Knife column. That fundamental element of go ip, the "we know that you know that this i 't important, but we also know that you know that this is fun" tone is completely mi ing from sites like Think Secret, A leI ider and even rumor aggregation site Mac Rumors.

We can understand why these sites pretend to be objective. It certainly *sounds* more legitimate if you write like the NYTimes (coincidentally this style makes it easier for us to pick apart the rumors, as you saw last week). However, this i 't the NYTimes. It's just a bit of go ip about our favorite computer company. Nothing more, nothing le .

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