What the Mac web really needs, ok, wants, is a rumor site that merges the style of Crazy A le Rumors with that of Think Secret and A leI ider. Like Gruber says, the "objective" style of TS and AI apes that of the A ociated Pre (read: dull) when it should be taking a page out of the much loved, but now-defunct, Mac the Knife column. That fundamental element of go ip, the "we know that you know that this i 't important, but we also know that you know that this is fun" tone is completely mi ing from sites like Think Secret, A leI ider and even rumor aggregation site Mac Rumors.
We can understand why these sites pretend to be objective. It certainly *sounds* more legitimate if you write like the NYTimes (coincidentally this style makes it easier for us to pick apart the rumors, as you saw last week). However, this i 't the NYTimes. It's just a bit of go ip about our favorite computer company. Nothing more, nothing le .
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