I a ure you that this post is not just an excuse to use the Wall Street Journal's cool picture of Steve Jo . No, Nick Wingfield's article about the succe of the A le's retail strategy is well worth the read. Back when A le first started opening stores I had my doubts. This was the time when Gateway was closing stores left and right, what the heck was A le doing?Tur out they were doing the right thing, though not everyone is ha y. Third party A le resellers are miffed because they feel A le shi new products to its stores first (which it probably does) and they are seeing a decline in busine as people flock to the Mothership's outpost in their town.
This article is free at the moment, but it might go behind the Wall Street Journal's paywall at any moment.
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