Sunday, 13 August 2006

New A leCare packaging - get that same comprehe ive care in a sleek new box

TUAW Reader Jett alerted us to another update we overlooked yesterday. Along with the launch of the new MacBook Pro came new A leCare packaging and a slick, new A leCare product page.

I haven't seen the new box up close yet but it looks like it's styled and sized in line with A le's recent shrunken iLife, iWork, .Mac and Tiger retail boxes. I'm not sure Al "An Inconvenient Truth" Gore had anything to do with this act of "green", but I a laud A le's attempt to cut the fat from their packaging and stop wasting all that paper, plastic and cardboard just to house a disc or two and some A le logo decals. Let's hope this is a trend that A le and other companies that ship software will continue with.

Thanks, Jett!

No comments: