People love their iPods, there is no denying that. People have been enjoying their iPods so much, in fact, that it has lead some non-Mac users to buy their first Mac based on their experience with the iPod. This is known as the 'iPod Halo effect' in the industry, and it has got Microsoft worried.The seattlepi.com is reporting that Will Poole, a high ranking Microsoft exec, cited 3 main challenges facing Microsoft as they try to expand their operating system busine . The first two are the 'good enough' problem where people think their machines are fine as they are and secondly, the many open source alternatives.
The third o tacle? The iPod Halo effect.
Good news for A le, bad news for Bill.
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