Everyone, including the New York Times, is talking about the novel suggestion from GigaOM's Robert Young that A le buy YouTube. Young threw out the following reaso for Steve to get out his checkbook and ag YouTube:
- It would give A le a place (well, another place) among the top 50 web properties. YouTube was ranked as 40th top-visited site in July by comScore Media Matrix.
- It would be a way for A le to tap into the growing online ad revenue market.
- It would empower the video iPod. "The online video phenom can be to the video iPod what iTunes was to the audio iPod. It's not difficult to imagine ma co umers, e ecially twee , downloading their playlists of YouTube 'video acks' and viewing them on the go with their video iPods."
- The promotional synergy between YouTube and iTunes could be significant, e ecially if YouTube is able to get music videos from record labels and offer them for free.
- It would make Steve a social media mogul (as if he weren't already).
What do you think? Is an A le-YouTube deal sci-fi or po ibility?
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