Thursday, 29 June 2006

A le Wirele Earbuds?

We're not really quite sure what this mea , but it could be a clue as to what Jo and Co. have up their sleeves forMacWorld Expo in two weeks. A TUAW reader visited the A le Store in Japan recently and found the employees all wearingmaroon T-shirts with the slogan, "Luck is in the Air". On the computers in the store was a scree averdi laying the same theme with a picture of an iPod as the middle of a flower and earbuds floating away from thecenter, as a flower releases pollen.



There are six more scree , some withJapa e on them that I am unable to read (if any Japanese-reading readers would like to tra late for u send me anemail and I'll share the scree aver images with you).

So, what does this mean? It might be an earlyindicator of an A le-created iPod-compatible wirele earbud system, or it might mean A le has figured out a way toinclude Bluetooth or wirele sharing of music between iPods. It's something "different" that A le mightintroduce to keep the iPod and iTunes ahead of their competitors.

Of course, it might also just be anadvertising campaign unique to Japan.

Update: Reader Steve Forrest has tra lated thetext for us and it seems perha that this is just an advertising campaign for A le Japan. No idea why the images arewhat they are, or what they mean. The Japanese text on the other images tranlates to:

1. Luck is in theair
2. Enjoy the A le Store your way
3. Advice just right for you
Enjoy your Maceven more
The best place to enjoy music
4. In the New Year free worksho for kids
Acce ories to make your iPod rejoice

However, wirele functionality in our iPods isstill a pretty interesting idea and po ibly something we may see soon, particularly with earbuds.

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