The live demo of XtremeMac's ortWrap iPod armband sto ed alot of guys in their tracks at MacWorld. This model, jogging on a treadmill at a busy intersection of the Expo hall,had quite a crowd around her when I walked by. The only trouble was that she couldn't hear visitors' questio aboutthe product because she really was listening to her iPod. The demo put me in mind of girl models at car shows in Vegas.It's a tried and true advertising practice that seems to work just as well here as anywhere else--particularly given theratio of men to women here at MacWorld. (You can gue which way that plays.)But getting back to the ortWrap -- it sells for $29.95 and looks like a solidcase for the orts-minded. It's got a neoprene body, an adjustable velcro strap to fit your u er arm or forearm, anda moisture barrier to keep your iPod dry during a hard workout. It's compatible with 30GB and 60GB video iPods, as wellas older generation iPods. XtremeMac also makes a ortWrap for the iPod nano.
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