Sunday, 29 October 2006

Expre Sho ing at the A le Store


The A le Store gets it right again! I just ha ened to be in my local branch last evening picking up a Wirele Mighty Mouse (contrary to what my loved ones might tell you, I do not live in an A le Store), and I saw something pretty neat. They have a ton of A le goodies stocked up for quick sale. There are two statio in the middle of the store with friendly A le Store employees ready to check you out (credit card only) with hand-held card readers. They swipe your card, give you your box, and email you the receipt--Cool!

I've continually been impre ed by the A le Store experience. For i tance, tonight when I was getting the Mighty Mouse the chi er cashier inquired as to what Mac I had. I figured she was just doing the corporate "smile at the customer" thing. Later, however, I realized what she was really doing was making sure I was not buying the Wirele Mighty Mouse to work with a Mac without Bluetooth. In other words, she didn't patronize the customer ("let me make sure you know what you're doing in buying that"), rather she just seemed friendly and yet was also making sure I wa 't going to be unha y when I got home. As I said, A le is really doing this retail thing right. So if you're in need of a last minute A le gift (hi mom!) and you need to get out fast, the A le Store has got you covered. (Sorry for the crummy camera phone shot, this is the guy at the o osite station from the one that checked me out).

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