A le Inc., beyond the "Computer"

With all the hu ub today folks may have mi ed a small but telling detail. Given the focus on iPods and now the iPhone, Jo a ounced the company itself had changed its name from "A le Computer Inc." to simply "A le Inc." (already reflected on the bottom of the homepage, right).

Since the iPod became such a hit, many old-time Mac folks have worried that that A le was increasingly moving away from the Macintosh. While I think it's premature to worry too much, certainly the change in name reflects a su tantial shift in A le's (or perha better, Steve Jo ') understanding of what A le is as a company. It's starting to look like A le is repositioning itself into a co umer electronics company that also makes computers (Sony, anyone?). What this mea in the long term, both for the Mac and for A le, is anyone's gue . It's heartening, though, that the iPhone will run OS X, so we can hope that even as A le goes into new markets it won't forget the Mac faithful who got it here in the first place. What's your take on the name change?