Monday, 2 October 2006

A le's new mag ad campaign

Our buds and brothers at Blogging Stocks recently dove into news that A le has developed a band- ankin'-new in-print ad campaign: notably, a 14-page booklet (!!) included in a few US magazines, including a recent i ue of Entertainment Weekly. MacDailyNews first reported on it, and sees it as an o ortunity for A le to break their trend of promoting form over -- nay, i tead of -- function.

Check out both Blogging Stocks for their analysis and MacDailyNews for the story. You can also view the entire booklet, compliments of an MDN reader.

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